Founded by S. Kaushik, Sailesh Singh and Ashik Haja, Bengaluru-based Purethos is building an integrated circular-economy and environmental-services platform designed to change how businesses approach waste, resources and environmental responsibility.
There is a generation entering business that has inherited an environmental problem decades in the making—and is increasingly unwilling to accept the status quo.
In Bengaluru, three young entrepreneurs, S. Kaushik, Sailesh Singh and Ashik Haja, are attempting to turn that frustration into an operating model.
Their company, Purethos, is positioning itself at the intersection of recycling, resource recovery, environmental management and sustainability services, with an ambition that extends considerably beyond conventional waste management.
What began with the fundamental premise that waste should be treated as a resource rather than an endpoint has evolved into a broader vision: building a circular environmental ecosystem in which materials are recovered, businesses are guided toward better environmental practices and sustainability becomes part of everyday operations.
Purethos' proposition is particularly notable for its generational ownership. Built and led by Gen Z entrepreneurs, the company represents a new generation of environmental businesses emerging from India's rapidly evolving sustainability landscape. Based on the company's documented operational achievements and supporting records, Purethos positions itself as one of the largest Gen Z-owned environmental circular-economy startups in its market.
The distinction matters.
India's environmental challenge is no longer simply about collecting waste. It encompasses resource consumption, waste generation, recycling, environmental compliance, water management, pollution prevention and the ability of businesses to measure and continuously improve their environmental performance.
Purethos is attempting to address that entire spectrum.
From Waste Recovery to Environmental Management
At the core of Purethos' operations is its circular-economy approach: recovering materials that retain economic value and directing them back into productive use.
But recycling represents only one part of the company's larger environmental proposition.
Purethos also provides environmental maintenance and management services, helping organisations develop practical frameworks for managing their environmental responsibilities. Its service portfolio includes Environmental Management Plans (EMP), environmental audits, waste-management plans, water audits, environmental assessments and environmental compliance support, among other environmental services.
The objective is to bridge a gap that often exists between environmental policy and actual business operations.
A company may have sustainability targets on paper, but achieving them requires systems, documentation, monitoring and execution. Purethos seeks to provide that operational layer.
This creates a model that moves beyond the traditional definition of a recycling company.
Purethos is building an environmental-services platform where waste recovery, resource efficiency, environmental planning and compliance can operate as interconnected components of the same ecosystem.
That distinction could become increasingly important as Indian businesses face growing expectations around environmental responsibility.
