After redefining cinematic experiences across South India, EPIQ makes its much-anticipated debut in West India.
Pune, India, March 20, 2026:
Qube Cinema today announced the launch of EPIQ, the Premium
Large Format Cinema, at E-Square Cinemas in Pune, marking a key expansion of
its flagship large-format cinema experience. Having earned the loyalty of
moviegoers and the praise of technicians across South India since 2019, EPIQ
now arrives in Maharashtra for the first time, bringing its signature blend of
scale, technology, and immersion to one of India's most vibrant cinema markets.
Following successful installations across key Southern
markets including Sullurpet, Coimbatore, Calicut, Madurai, Thanjavur,
Hyderabad, Thrissur, Rajapalayam, and Chennai, the Pune launch represents a
pivotal new chapter in EPIQ's national footprint and reflects the growing
appetite among Indian moviegoers for technologically advanced, immersive
theatrical experiences.
The EPIQ auditorium at E-Square Cinemas has been designed to
emphasize scale, visual clarity, and audience comfort. The experience features
a wall-to-wall large-format screen, stadium-style seating, and a carefully
engineered viewing environment that ensures consistent sightlines and total
immersion across every seat in the house.
The Premium Large Format technologies at EPIQ Pune include
Barco 4K RGB laser projection, Dolby Atmos immersive audio, and an optimized
1.89:1 screen aspect ratio suitable for both flat and scope formats. Together,
these elements deliver high brightness, sharp contrast, accurate colour
reproduction, and precise audio placement. Films are specially mastered by Qube
into EPIQ-optimized Digital Cinema Packages (DCPs), ensuring every title is
tailored for enhanced large-format presentation.
Leadership Quotes
Harsh Rohatgi, Chief Executive Officer, Qube Cinema,
said:
"EPIQ was born in South India, and for years it has set
the benchmark for premium cinema in the region. Taking EPIQ to Pune and to West
India is a moment we've been building towards, signalling that EPIQ is no
longer a regional story, but a truly national one. E-Square is the perfect
partner to make this debut: a multiplex with a legacy of putting audiences
first and a genuine commitment to the best possible moviegoing experience. We
are proud to bring EPIQ to Maharashtra."
Hemant Panchamiya, Managing Director, E-Square Leisure
Pvt Ltd, said:
" At E-Square Cinemas, our focus has always been on
delivering extraordinary experiences to our audiences. EPIQ represents
everything we believe in — scale, technology, and the magic of cinema at its
finest. Being one of the earliest Multiplex Chains in Maharashtra, we are
delighted to partner with Qube Cinema to bring this landmark format to our
origin city Pune, and we are confident that our audiences will be thrilled by
what awaits them."
For technical information on EPIQ and for collaboration
opportunities, please email us at:
epiq@qubecinema.com
About Qube EPIQ
EPIQ is a Premium Large Format concept launched by Qube
Cinema. EPIQ uses Barco high contrast RGB laser projection on a screen with a
1.89 aspect ratio and immersive sound. Content for EPIQ will be mastered in 4K
resolution and specially graded for high-contrast projection.
Every aspect of the EPIQ cinema, from its stadium seating
and viewing angles to its acoustics and lighting is designed to enhance the
movie experience and ensure that every seat is a perfect seat.
The first EPIQ screen, the largest in South Asia, was
launched in 2019 at the V EPIQ Theatre at Sullurpet, Andhra Pradesh.
About Qube Cinema
Qube Cinema (www.qubecinema.com)
is a pioneer in crafting end-to-end digital cinema technology and solutions.
Drawing on decades of experience in the cinema business,
Qube provides a seamless digital environment across the industry, from
filmmakers and post-production facilities to exhibitors and audiences.
Qube's products are used in every step of the filmmaking and
exhibition process.
Qube Cinema’s portfolio of products are powerful, flexible,
reliable, and cost-effective, and include Qube Wire, a service for global
content distribution with over 6000 connected theatres; Qube XP, fourth
generation DCI compliant digital cinema servers; QubeMaster, a family of
digital cinema mastering software solutions; iCount, a camera-based occupancy
measurement solution; Slydes, a system that automatically creates just-in-time
Digital Cinema Packages; Cheers, a web service for movie audiences that offers
personalised greetings cards on the big screen; Justickets, a cloud-based SaaS
ticketing solution; and Moviebuff, a website and mobile apps for accurate movie
information.
The Qube product line is well-established globally, with
thousands of installations serving 140 countries across the world.
Qube's service offerings are constantly evolving to cater to
the needs of the global cinema business.
Qube has digital cinema operations in over 4,000 screens
across India, masters over 1,800 movies each year across 6 locations in India,
designs and delivers the most cost-efficient Premium Large Format screens under
its EPIQ brand, and operates a patented advertising network for central control
of advertising with local control of movie selection as the Qube Cinema Network
(QCN).
About E-Square Multiplex
In the 23 years of its operations, E-SQUARE has established
itself as one of India’s leading entertainment company, with presence in the
entire value chain in Film Exhibition and Distribution. It has created a
benchmark in the industry by bringing in a professional and service-oriented
approach to the business. The company also operates a Hotel & Restaurant
business in Pune.
For further information, please contact:
Krithika Narayanan
Qube Cinema
+919841779699
krithika.narayanan@qubecinema.com
© 2026 Qube Cinema, Inc. All rights reserved. Product
features, specifications, system requirements, and availability are subject to
change without notice. All prices, promotions and discounts are subject to
availability and may change without notice. Qube Wire, Qube XP, Qube Xi,
QubeMaster Pro, QubeMaster Xport, QubeMaster Xpress, QubeCast, Cheers &
Moviebuff are the trademarks of Qube Cinema Technologies Pvt. Ltd. All other
trademarks contained herein are the property of their respective owners.
.png)
